One day a friend of mine called me. He told me an intriguing story about a store almost like a fairy tale – with things for the best times we spend in our lives – at home doing stuff and at places being with other people. They needed someone who will present the store to the public. They weren't sure what they want, but meanwhile they had a vision, the product diversity wasn't firmly defined, but was prone to experiments all the time. From the first meetings, the Big picture I saw was that the store is a concept, not realized in Bulgaria until now, that Domocharm is a process as a whole and no one had predefined answers how to make it successful. That made the idea very attractive to me, because it gives a whole new pole of challenges and edges to craft.
From the beginning to right this moment, the store changed a lot or more accurately - evolved. This evolution was aligned with the opinions we gathered from clients over the time, tried a lot of different tricks, combinations, design sets, sales approaches. All of this rich experience for 14 month not only gave us a new perspective how to reach the people, but it made us a milestone in the sector of things for the home with a second physical store opened in the center of Sofia. Cute things, joke things, creative inventions, stunning tiny forms of easiness for the every day life... the best ever place for original presents, even a good fellow for the office work place. Domocharm was needed in Bulgaria from a lot of time as it came out.